TikTok Shop expands to Germany, France and Italy

TikTok has taken an important step in the European e-commerce market with the opening of its TikTok Shop in Germany, France and Italy from March 31, 2025. This expansion is an important step in TikTok's strategy to strengthen its role in social commerce and provide new opportunities for businesses looking to capitalize on the platform's massive user base. Read more about TikTok's store presence in Europe, the launch of TikTok Shop Germany, the benefits for sellers and consumers, the preparations for further expansion and more. Also find out how you can open a TikTok Shop.

TikTok Shop in Europe

With its latest expansion, TikTok Shop is now available to merchants in three of Europe’s largest economies. This follows its earlier rollout in Spain and Ireland. By broadening its reach, TikTok is positioning itself as a formidable player in the European e-commerce sector, which is already seeing rapid digital growth.

Tiktok Shop Germany, France and Italy ready to start

Germany, France, and Italy have some of the most active online shopping communities in Europe. According to recent industry reports, these countries collectively represent a substantial portion of Europe’s e-commerce market. TikTok Shop’s entry into these markets is expected to benefit local businesses by providing direct access to a highly engaged audience that actively interacts with content on the platform.

TikTok Shop was supposed to expand to continental Europe in summer 2024, however its earlier expansion was paused for a while due to decision to focus more on the U.S market, as reported by Bloomberg.

Source: ecommercegermany.com/blog/tiktok-shop-expands-to-germany-france-italy