TikTok Shop for continental Europe

TikTok is expanding its e-commerce activities to continental Europe. Corresponding beta tests with retailers have already been launched in parts of Europe, such as France, Italy, Spain and Germany. The launch in other European countries is also set to follow shortly.  This was reported by the South China Morning Post, citing several anonymous sources. According to the report, TikTok Shop will also soon be launched in Mexico.

Over 15 million sellers

In December, the TikTok Shop had more than 15 million sellers worldwide, and more than 6 million were added in the second half of the year, according to the company.

Source: https://ecommercenews.eu/tiktok-shop-to-go-live-in-continental-europe-this-summer/