Toy market news

Toikido teases new toy ranges

The young company has enjoyed huge success since landing the master toy deal for Among Us in January

In just 12 months, Darran Garnham’s Toikido has racked up a slew of major licences from across film and gaming, with Smighties, Gang Beasts and Back to the Outback joining Among Us, the smash-hit lockdown phenomenon Toikido partnered with Innersloth on, in January 2021.

It’s an impressive start for the young but savvy company, especially when you consider the challenges the toy industry has faced this year. Darran Garnham is understandably proud of his team’s achievements, telling Toy World: “We set some goals in the first month and have achieved all but one – but I’m confident we will nail that before the end of the year. We owe a lot to our amazingly supportive licensors and key partners on the journey with us, who have supported the ethos of the business from day one.”