TOMY celebrates 100 years

The TOMY Company is celebrating its 100th anniversary. The company's history began in 1924 with the founding of Tomiyama Toy Seisakusho (the predecessor of TOMY). Today, TOMY is a global company with well-known brands for parents and children of all ages, such as Lamaze, Club Mocchi, ERTL, The First Years and Boon.

To celebrate the milestone and thank the supporters, stakeholders and customers who have made the company's longevity possible, TOMY has designed and released a new 100th anniversary logo.

A design that depicts the creation of infinite possibilities (“∞”) from“1.”Our 100th anniversary presents us with the perfect opportunity to connect our “origin” with the “future,” Japan with The world,and above all,people with one another,in order to inspire and delight the world endlessly. The logo also embodies our spirit of ASOBI and commitment to product quality that have existed since the company was founded, along with the desire to create infinite possibilities and a limitless future going forward.

In further celebration, TOMY will release a limited number of 100th Anniversary products representative of some of the founding IPs. These products will be a limited release starting in April and will vary by market.

Source: Press Release TOMY