Toy market news

TOMY Toomies announces new Jurassic World preschool line


TOMY has announced a new licensing collaboration with Universal Brand Development to introduce a line of preschool toys for its Toomies brand based on the blockbuster Jurassic World franchise.

Jurassic World is a $5 billion global franchise and with Jurassic World: Dominion scheduled for release in June 2022, this brand is set to be one of TOMY’s biggest ever collaborations for the preschool category.
Launching in June 2021, the line will include Chase & Roll Raptors and a Dino Rescue Ranger, inspired by the iconic vehicles in the films; Spin & Hatch Dino Eggs, a clever twist on Toomies bestselling Hide and Squeak Eggs, using dinosaur eggs in an incubator featuring the core toddler play pattern of ‘sort & pop’; and Pic & Push T. rex, a large T. rex dinosaur with a fun take on the iconic gyrosphere from the 2015 Jurassic World film.
The line will also support TOMY’s classic action game, Pop Up Pirate, with the launch of a Pop Up T. rex from July. The bestselling game recently celebrated its 45th Anniversary.

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