Toy market news

Tonies lands slew of award wins as it enjoys ‘exponential growth in the UK’ through 2021

A period of exponential growth in the UK for the children’s audio platform, Tonies has been compounded with a slew of awards wins and recognition from across the parents media space.

The popular storytelling and music playing Toniebox and its line up of Tonies figures, spanning some of the biggest IP in the preschool space, including The Gruffalo, Peppa Pig, Disney and more, has so far racked up no fewer than six awards, with more still on the horizon.

Tonies won big at the recent Loved By Parents awards, where it took home a total of three accolades. Its Toniebox and cast of Tonies figures secured a Gold award win in the Loved By Parents’ Best Educational Toy 2021 and took home the Platinum in the Best Muscial Toy 2021 category. The winning streak was rounded out with the Loved By Parents Recommended Tried and Tested accreditation.

Meanwhile, the team also took the Gold award at UKMums.TV Baby and Pre-school Awards 2021, as well as the Dadsnet Toy Awards 2021. The firm’s triumphant run was then completed when it secured the Platinum award in Loved By Children’s Best Electronic Toys for three to six year olds this year.

Completing the firm’s run of success in the UK for now, and it has also been given the full accreditation of the Good Play Guide which has championed the team’s recently launched Sleep Tonies for their role in helping parents and children establish a ‘soothing bedtime routine.’