TOTY announces winners
Squishmallows , Barbie, Lego and Teenage Mutant Ninja Turtles were among the night's top winners at the Toy of the Year (TOTY) Awards, along with Blue Marble, Thames & Kosmos, WowWee and others, who were honored with a prestigious award before Grammy Award-winner Wyclef Jean took the stage.
Toy industry unites
Presented by and in support of The Toy Foundation (TTF), the TOTY Awards are an opportunity for the toy industry to unite behind the foundation's work to bring the extraordinary benefits of play to children in need. In total, approximately $800,000 was raised to support TTF's programs that benefit the mission partners who participated in the celebration - Children's Hospital at Montefiore, Metro World Child and University of Maryland - as well as hundreds of other national and international nonprofit organizations. The presenting sponsors of the TOTY Awards - Amazon, Mattel, Inc. and Spin Master - joined TTF on stage to emphasize the importance and impact of the work of mission partners.
25 winners
Twenty-five winners received a coveted TOTY Awards crystal trophy for their outstanding creativity and imagination across 17 product categories and six new people- and campaign-focused categories. Two ties for Infant/Toddler Toy of the Year and Playset of the Year were announced.
Winner of the evening
Thanks to its strong global fan base, Squishmallows wins the "Toy of the Year" award for the third time in a row. Squishmallows was also named "Plush Toy of the Year" and "Collectible of the Year" during the awards ceremony. For more information about the TOTY Awards and the full list of winners, visit the link in the source.
Source: www.toyfoundation.org