Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair.
For this reason, admission tickets can only be purchased if you are a trade professional. Persons under 16 years of age will not be admitted – excluding children up to the age of 6 months accompanied by an approved fair participant.

Please keep in mind that our tickets are available only online, meaning that admission tickets will not be sold at the venue

Please note:Wheeled luggage, suitcases, large bags and the like must be left in the cloakroom.

Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

Toy Business Forum re-designed for Spielwarenmesse 2025

A new look, exciting presentation formats, and networking opportunities in a relaxed atmosphere – the Toy Business Forum can offer all of this. For 20 years now it has been the first port of call for retail expertise at the Spielwarenmesse. At its usual location in Hall 3A, from 28 January to 1 February 2025 trade visitors can expect not only the familiar, trusted presentations but also a redevelopment of the concept with fresh stimuli. The presentations provide ideas and suggestions on the latest topics and trends in toys, retail and marketing.

Programme now includes mornings

Various events will fill the newly created morning programme. On the Tuesday at PressDay, the ToyPitch kicks off the proceedings for media representatives. In short slots, exhibitors present their new products and will then be available for conversations with the press. On the Wednesday there follows another highlight with the presentation of the ToyAward.

Find all information and news regarding the new program via the link in the source description.

Source: www.spielwarenmesse.de/en/toy-business-forum