Toy market news

Toy industry covers more than 26,000km for the Toy Trust’s Around the World in 80 Hours event

The Toy Trust is delighted to report that in excess of £20,000 has been raised by the industry during the Around the World in 80 Hours event.

Participants from across the industry representing everything from manufacturers to retailers and licensors came together with one aim – to cover the globe in distance covered through any activity that was non-motorised. Individuals ran, walked, swam, cycled, walked whilst hula hooping, paddle-boarded or kayaked, and some completed their stint on horseback.