Toys for kidults feature highly again at the Spielwarenmesse

Kidults – the topic was a highlight when it premiered at this year’s Spielwarenmesse and proved to be a visitor magnet with a high degree of international media interest. Studies by international market research institutes such as the BrandTrends Group and Circana likewise demonstrate its strong relevance to the sector. Emphasising its enormous potential for the trade, the topic will be given a fixed space at the next Spielwarenmesse, from 28 January to 1 February 2025. The ‘Toys for Kidults’ Special Area, at its central location in the Eingang Mitte entrance, will be displaying product examples, background information and expert tips from day-to-day practice.

Find more information via the link in the source description. 

Source: www.spielwarenmesse-eg.de