Toys"R"Us announces new global holiday: Play Day

Toys"R"Us launched a new global holiday, Toys"R"Us Play Day, a worldwide celebration dedicated to the power of play. Taking place on July 20th, 2024, Play Day will be celebrated at Toys"R"Us locations and online across the Toys"R"Us at Macy's in the U.S.A., Asia, Mexico, Saudi Arabia, South Korea, Israel, Australia, India, South Africa, Portugal, Spain, and more.

Launching a new holiday

"As the world's greatest champions of play, launching this holiday underscores our belief that play can change the world," said Kim Miller Olko, Global CMO of Toys"R"Us. "Harnessing our knowledge and authority we are inspiring kids, adults and families to commit to putting the power of play into action for themselves. Play Day is about recognizing the vital role that play has in our lives and in our communities.  In today's fast-paced world, it is an antidote for stress and disconnection, promoting healthy childhood development, mental health for all ages, and family togetherness.We hope to encourage everyone around the world to come together and celebrate the magic of play and Toys“R"Us."

Join Us on Play Day!
Toys"R"Us Play Day promises to be a memorable event whether you participate by taking the Pledge to Play or attending an in-store event on July 20, 2024, at your local Toys"R"Us store.

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Source: www.prnewswire.com