Transport for London launches first children’s style guide

The new style guide is an important step in TfL's collaboration with its global licensing agency IMG and signals an expansion of its product range for children.

Transport for London (TfL), in partnership with IMG, has launched its first dedicated style guide with the aim of creating products for children that reflect London's iconic transport network. The guide, designed by creative agency Crush Creative, features a series of colorful, illustrated elements to make the brand more accessible and appealing to children and families.

The guide provides existing and potential TfL partners with a range of assets, including six core illustrations of London scenery highlighting the city's different modes of transport - from buses and trains to active travel options such as cycling and walking. 

All revenue from TfL's licensing program will be reinvested into the transport network.

Source: licensing.biz/transport-for-london-launches-first-childrens-style-guide/.