Toy market news

TRENDS I WildBrain CPLG’s Jasen Wright on where the licensing industry is headed in 2022

“There’s a real wave of enthusiasm from across the licensing industry as we emerge (once again) from pandemic restrictions. The impact of the last two consecutive pandemic-driven years has brought many challenges, but it’s also accelerated the evolution of consumer engagement with brands, creating new opportunities. As we emerge from these difficult times, I think it’s an incredibly exciting time to be in licensing.

Two of the biggest sectors to feel the impact have been physical retail and live events, so we look forward to a resurgence of these two pivotal areas of the industry in the coming year.

We’ve explored five key trends for global brand owners, retailers and licensees alike for 2022 and beyond: ...“