Toy market news

UK: Toy World acquires ToyNews and Licensing.biz

The deal, which marks Alakat Publishing Ltd’s first-ever acquisition, will see both titles transfer over to the publisher of Toy World, strengthening its grip on the toy market and allowing the company to extend its activity in the licensing sphere.

Alakat Publishing Ltd, the company behind market-leading B2B toy magazine Toy World, has concluded a deal to acquire ToyNews and licensing website Licensing.biz from Datateam Business Media Ltd. The agreement will see both titles being taken over by Toy World following a brief handover period, after which ToyNews will no longer be published as a standalone magazine or website. However, Licensing.biz will continue as a news-focused website, and Toy World plans to make the website even more informative and relevant to the core licensing community.

toyworldmag.co.uk