Toy market news

UKMums.TV launches Baby & Pre-School Awards


UKMums.TV, the online parental publication and the body behind the highly regarded Mums Choice Awards, has opened entries for its Baby & Pre-School Awards.

This awards programme will recognise excellence in the early years category and launches ahead of the company’s Mums Choice Awards, which will run for the seventh consecutive year this autumn. Always popular, the Mums Choice Awards have become the accolades to strive for, especially in the toy sector. But spring marks a time for new life and new beginnings – especially as the UK gets set to welcome hundreds of thousands of babies conceived during lockdown.

Much like the Mums Choice Awards, the Baby & Pre-School Awards will give consumers a clear insight into what products are favoured by their peers. The awards will be split into nine categories: Best Maternity Products, Best Feeding Products, Best Baby On-the-Go Products, Best Sleep & Soothing Products, Best Early Years Health & Care Essentials, Best Furniture & Decorations, Best Apparel Products, Best Early Years Toy & Entertainment Products, Best Early Years Eco Products.

Award winners will be featured, with a click-to-buy link, on Each category will have its own dedicated page, for which UKMums.TV guarantees 125,000+ daily page impressions for 30 days from the beginning of June 2021. Gold, Silver and Bronze winners will also receive a bespoke Awards logo free of charge, with no licensing fees, which can be used on online and print materials.

Entries for the awards must be received by Friday 16th April 2021.

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