Toy market news

UNICEF, the LEGO Group promote kids’ digital well-being

UNICEF and the LEGO Group have joined forces to form the Responsible Innovation in Technology for Children project. Funded by the LEGO Foundation, the project seeks to create practical tools for businesses and governments that will empower them to put kids’ well-being at the center of digital design, in a digital age when technology has become increasingly present in kids’ formative years.

As part of the project, UNICEF and Western Sydney University launched a new research study developed through workshops with more than 300 kids from 13 countries, as well as an analysis of survey data from 34,000 kids ages 9-17 from 30 countries.

The report contains a new well-being framework made up of eight kid-centric outcomes: competence, creativity, emotional regulation, self-actualization, safety and security, digital inclusion, empowerment, and social connection. Tech developers and policymakers can use this framework to design digital products and services for kids, as well as the laws that govern them. Governments and regulators can access the report here.

In the next phase of the project, research teams from New York University, The City University of New York, the University of Sheffield, and the Australian Research Council Centre of Excellence for the Digital Child will apply multiple research methods to understand how different digital play experiences impact kids’ well-being outcomes.