Universal Music Group & BandLab Technologies announce AI focused partnership

Universal Music Group and BandLab Technologies have announced plans for a comprehensive, industry-first strategic partnership focused on artificial intelligence (AI).

Nurturing the next generation of artists

The focus will be on nurturing the next generation of artists, including those within the global BandLab community. The alliance will further the companies' shared commitment to the ethical use of AI and the protection of artists' and songwriters' rights. Together, the companies will also pioneer market-driven solutions with standards that benefit creators, ensuring that new technologies serve the creator community effectively and ethically.

AI and human creativity 

BandLab is the world's first music production platform to pledge its support to the Human Artistry Campaign (HAC), a global coalition dedicated to ensuring that AI technologies are developed and deployed in ways that promote human creativity and culture.

AI's increasing importance

“This is more important than ever right now as AI assumes an increasingly prominent place in the evolution of music creation tools. We look forward to establishing new creative, marketing, and commercial opportunities for our artists and actively engaging with BandLab’s creator community through a highly synergistic structure, collectively protecting today’s and tomorrow’s future superstars through responsible approaches to utilization of AI in the creative process.”, Michael Nash, EVP and Chief Digital Officer at UMG.

Source: www.universalmusic.com