USA basketball women's national team names Glossier as official partner

USA Basketball announced today a partnership with Glossier to become an Official Beauty Partner of USA Basketball, marking the first USA Basketball partnership exclusive to the USA Women's National Team program since 1996.

Important time for women's basketball

"It's an important time for women's basketball in our country. The USA Basketball-Glossier partnership is further proof of the growth of our sport and interest in our team," said Women's National Team director Briana Weiss.

"We're excited to build on our long-running partnership with the WNBA, and bring it to new heights with USA Basketball," said Kyle Leahy, CEO of Glossier. "There's been a long-standing notion that beauty and sports don't mix, and this partnership underscores the fact that that's simply not true. The USA Women's National Team is full of inspiring athletes with stories to tell both on and off the court, we are thrilled to shine a light on them."

Packages of skincare and more 

As part of the partnership, Glossier will gift the 2024 USA Basketball Women's National Team packages of skincare, makeup and beauty products in connection with their travel in Europe this summer and will have a presence at the USA Basketball exhibition game in London on July 23rd. The partnership will also entail social media content, out of home advertising, and community engagement moments to go live this summer. In addition to the first women's specific partnership in nearly two decades, the partnership marks the first ever official beauty partner in USA Basketball history.

Source: www.prnewswire.com