Toy market news

ViacomCBS Consumer Products appoints TLG as local licensing agent in Indonesia

ViacomCBS Consumer Products (VCP) has announced that it has appointed PT. Total Lisensi Global (“TLG”), a brand management and licensing agency, as its strategic partner for the Indonesia market for a period of three years. Effective January 1, 2022, the TLG team in Jakarta, led by industry veteran Mochtar Sarman, will take charge of all existing VCP businesses for various properties from ViacomCBS’s kids entertainment brand Nickelodeon, global youth media brand MTV, and entertainment destination Paramount Network.

Drawing from ViacomCBS’ wide portfolio that caters to all audiences and demographics, properties and franchises available for licensing under this appointment include pop culture icons SpongeBob SquarePants and Teenage Mutant Ninja Turtles; fan-favorite Avatar: The Last Airbender; pre-school hits PAW Patrol, Blaze and the Monster Machines, Dora the Explorer; and comedy sensation Emily in Paris, among others.

Masakazu Soeda, Vice President, ViacomCBS Consumer Products, Japan, SEA, India said, “We recognize the immense potential that Indonesia holds for the consumer products business. With the strong appeal of our properties and the TLG team’s deep market expertise, we believe that we will be able to better address local trends and needs, and take advantage of the many opportunities available to deepen the viewing experience and fuel fandom through our products.”

Mochtar Sarman, CEO of TLG, added, “The TLG team is excited to leverage our combined decades of experience to supercharge the delivery of exciting new products and experiences for fans in Indonesia. We look forward to working closely with ViacomCBS and local partners.”