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ViacomCBS taps Joann Acevedo as senior vice president of softlines licensing

ViacomCBS promoted Joann Acevedo to senior vice president of softlines licensing for the North America ViacomCBS consumer products team.

As senior vice president, Acevedo will lead strategy and growth across multiple categories of business including apparel, accessories, and home furnishings. She will reach fans of all ages through licenses such as PAW Patrol, Blue’s Clues & You!, Spongebob Squarepants, MTV, and Star Trek. Acevedo will also partner with the Toronto-based ViacomCBS consumer products team to expand the softlines business throughout Canada.

Acevedo has worked at ViacomCBS for 19 years, most recently as the vice president of softlines licensing.

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