Toy market news

Wael Sinno announces creation of Funlinx consultancy

Wael Sinno has announced the co-founding of a new consultancy, Funlinx, with his colleague Ribal Mahdi

Funlinx, a part of Toy Market Group (TMG) Holding, of which Wael is CEO, has been created with the intention of becoming a trusted go-to partner for companies looking to internalise their brands across EMEA. The consultancy will provide strategy advice, franchise optimisation, brand representation and digital transformation services to the world’s leading retailers and consumer brands, helping clients improve their competitiveness by facilitating, anticipating and responding to the rapid changes in consumer shopping habits, franchise development and retail technology.