We are Family publishes new findings on Gen Alpha & Sport

We are Family, the world's largest and most experienced full-service marketing agency group specializing in Gen Z, Gen Alpha and their families and educational companions, publishes the world's first Global Kids Sports Report. More than 4,200 7-12-year-olds in seven countries were surveyed. The study reveals the most influential athletes and brands for this target group and shows what appeals to tweens worldwide and why. It also looked at what triggers enthusiasm for specific sports or teams, which channels and content are most likely to appeal to tweens and the impact this has on participation and long-term loyalty.

Reporting across 7 markets

The report was created with input from the research teams of some of the world's biggest sports brands, sports governing bodies and universities, including Manchester City Football Group, West Ham Football Group, San Diego Padres, Red Bull Racing, Table Tennis England, British Fencing, The Youth Sport Trust and California State University, Fullerton. We are Family surveyed over 4300 tweens (7-12 year olds) and their families in seven markets - UK, USA, Germany, Spain, Italy, France and Singapore.

All study results are freely accessible here: www.GlobalKidsSportsReport.com

Source: www.we-are-family.de