Welcome Skateboards launches Britney Spears collection

Welcome Skateboards and Britney Spears come together in a unique collaboration that reveals an unexpected but deeply rooted connection. For Welcome Skateboards, music is the backbone of our culture and it permeates everything we do creatively.

Blending the dark with the light

From day one, the aesthetic of our brand has been about blending the dark with the light. Wild and intense imagery that is in neon colors and pastels. A punk song next to a pop ballad in a skate video. Some of Welcome's first video edits featured tracks by Britney Spears, providing the perfect soundtrack to showcase this boundless creative spirit and love of artistic juxtaposition.

Celebration of a generational icon

This collection is more than an ode to our favorite pop star, it's a celebration of a generational icon who has influenced music, fashion and pop culture as a whole for decades, and it's a testament to the resilience it takes to make it happen. It's a testament to how different subcultures, seemingly at odds with each other, can coexist and enrich each other.

The apparel selection includes T-shirts, hoodies, caps and more.

Source: https://welcomeskateboards.com/blogs/news/britney-spears-x-welcome