Welcome to WcDonald's: McDonald's brings fictional restaurant to life
For years, anime fans have been making McDonald’s-inspired “WcDonald’s” restaurants a part of anime’s most memorable movies and shows. Now, in collaboration with some of the biggest names in anime, WcDonald's will make the move from fiction to real life, beginning in Canada on Feb. 27th.
“At McDonald’s, we’re constantly looking to our guests as a source of inspiration,” said Alyssa Buetikofer, Vice President and Chief Marketing Officer at McDonald’s Restaurants of Canada Limited. “The WcDonald’s universe is a reflection of our fans’ creativity and imagination, and we are thrilled to bring it to Canada in our restaurants and beyond.”
A sauce that packs a punch
Fans can animate their taste buds with our Savoury Chili WcDonald’s Sauce, available for a limited time at participating restaurants. Mirroring the bold, dynamic spirit of your favourite anime heroes, the sauce pairs perfectly with an order of 10-piece “WcNuggets” (our fan-favourite Chicken McNuggets) or on the side of any of your go-to menu items.
Manga packaging and more from Acky Bright
McDonald’s has teamed up with iconic Japanese manga artist/illustrator Acky Bright to design custom WcDonald’s packaging that will take you deeper into the world of WcDonald’s with every meal. For a limited time, fans will receive manga-inspired take out bags featuring WcDonald’s Crew characters at participating restaurants sketched by Acky himself.
The first-ever official WcDonald’s Anime
McDonald’s has partnered with animation house Studio Pierrot to produce the first official WcDonald’s anime. Four episodic shorts will take fans into the flavourful world of WcDonald’s, where a story about the WcDonald’s Sauce and WcNuggets unfolds each week.
A new short drops weekly starting the week of February 26 in tandem with new manga on mcdonald's.ca. The shorts will honour four of anime's biggest subgenres - Action, Romance, Mecha and Fantasy, and will be available online.
Source: www.mcdonalds.com