WHP Global and FFI Global ink new License agreement

WHP Global announced a long-term licensing agreement with FFI Global to expand the G-STAR brand offering in the children's apparel market. This partnership will leverage FFI Global's expertise and extensive market reach to introduce a fresh new line of innovative children's clothing under the G-STAR name.

Pioneering approach to denim

G-STAR, renowned for its pioneering approach to denim, will now cater to a younger generation by offering a range of fashion-forward, and durable clothing options for kids. This new collection will feature jeans, t-shirts, jackets, and accessories, all designed with the same commitment to quality and sustainability that has defined the brand. The focus will be on creating garments that are not only stylish and durable, but also comfortable for active children.

Strategic partnership

Lynn Flynn, EVP Fashion Vertical at WHP Global, which owns the G-STAR brand said "We are thrilled to partner with FFI Global to strengthen G-STAR's presence in the children's market. This strategic partnership allows us to tap into one of the fastest growing demographics and offer high-quality, fashionable solutions to the next generation of consumers.“

Source: www.prnewswire.com