‘Wicked’ Experiences merch to launch at Universal Studios Locations
This October, Universal Destinations & Experiences theme parks—Universal Studios Hollywood and Universal Orlando Resort—invite guests to defy gravity with a variety of all-new immersive experiences and exclusive merchandise inspired by Wicked, Universal Pictures’ highly-anticipated film, in theaters November 22.
The engaging Wicked experiences will differ at each of the destinations but are both designed to capture the imagination and spirit of the breathtaking world of Wicked, allowing guests to express their fandom through fashion and accessories, while stepping into the story for the first time ever.
Starting in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience – housed in the former location of the UNIVRS store and adjacent retail locations steps away from the front gate – where they will have the unique opportunity to step into the fantastical Land of Oz. This exclusive, one-of-a-kind experience will whisk guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City. Fanciful costumes and props created by the designers from the film will also be on display as guests become immersed in spectacular scenic and theming that will recreate some of the most memorable moments of the film.
At the core of these experiences will be redefining new retail opportunities and exclusive products, inviting guests to rejoicify as they peek behind the Emerald City gates. An exciting variety of merchandise including elevated apparel, home goods, accessories, toys and more along with exclusive products will be available at Universal Orlando Resort, Universal Studios Hollywood and at both Universal Citywalk locations including:
The legendary Studio MinaLima developed exclusive, Wicked-inspired graphics and prints for a cross-category collection including an intricate all-over-print on apparel, accessories, home goods and confections, as well as stationery.
Even more Wicked celebrations are coming to Universal Studios Singapore and Universal Studios Japan later this year and early next.