WildBrain appoints Erin Morris as Vice President Strategic Global Franchise & Retail
WildBrain has appointed licensing executive, Erin Morris, to the newly created role of Vice President, Strategic Franchise and Retail. Morris brings over 25 years’ experience developing and driving successful commercial, retail and franchise strategies for kids’ and family brands in the entertainment space, having previously led strategies for retail and consumer products divisions at many of the industry’s largest players, including Disney, DreamWorks and Twentieth Century Fox.
Leading talented teams
In her role at WildBrain, Morris will lead the talented teams responsible for planning and implementing global growth strategies for key WildBrain franchises, including Strawberry Shortcake and Teletubbies. She will play a central role in optimizing long-range commercial plans to expand the global footprint of WildBrain’s key franchises, collaborating closely with teams across the company to leverage the advantages of WildBrain’s 360° structure across Content Creation, Audience Engagement and Global Licensing.
Lead licensing and commercialization strategies
Working closely with WildBrain’s global licensing agency, WildBrain CPLG, as well as with local agencies, Morris will also lead licensing and commercialization strategies for WildBrain’s key franchises in Latin America and with major US retail partners, including Walmart, Target, Kohls and Amazon. Based in Los Angeles, Morris reports to Tim Erickson, Executive Vice President, Peanuts Worldwide & WildBrain Brands. Her remit is exclusive of the Peanuts brand, one of WildBrain’s key franchises, managed by Peanuts Worldwide.