WildBrain CPLG expands global licensing program for Playmobil

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding the licensing programme for beloved brand PLAYMOBIL, with new cross-category partnerships across the globe. As master licensee for PLAYMOBIL, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programmes for the Horst Brandstätter Group.

50th anniversary

As PLAYMOBIL celebrates its milestone 50th anniversary this year, new global collaborations signed by WildBrain CPLG include apparel and accessories lines from Zara for a new PLAYMOBIL collection that features a t-shirt and sweatshirt, while lifestyle retailer Spreadshirt has launched branded items across apparel, accessories, paper products, kitchen accessories and home accessories. 

Source: www.wildbrain.com