WildBrain expands licensing program for Dr.Seuss
WildBrain is expanding the licensing program for Dr. Seuss’ iconic The Cat in the Hat with an exciting slate of new cross-category partners as anticipation builds for release of The Cat in the Hat animated feature film in March 2026.
Big-screen debut
The feature, from Warner Bros. Pictures Animation and Dr. Seuss Enterprises, will mark The Cat’s animated big-screen debut, with Bill Hader (IF, Inside Out) in the title role headlining an all-star voice cast. The animated version promises a fresh take on the whimsical story following the adventures of The Cat in the Hat as he brings joy to a pair of siblings grappling with change.
Unique adidas collaboration
Leading the new consumer products lines for The Cat in the Hat is a unique adidas collaboration launching in the US at Foot Locker and Champs with an exclusive shoe for adults inspired by the renowned property. This latest collection is adidas’ third collaboration with the iconic Dr. Seuss titles, expanding on the partnership following two successful collections for shoes and apparel featuring The Grinch.
Collectible coins around the globe
Further licensees set to unveil The Cat in the Hat products later in 2024 and into 2025 include Commonwealth Mint for a range of collectible coins which will be available across UK, EMEA, US, Canada, Australia and New Zealand, and Winning Moves for games across EMEA, Australia and New Zealand. In the UK, new partners include Pyramid International for gifting and stationery items, Danilo for greeting cards, Brand International for footwear and RMS for games.