Wildbrain scores Asia representation for Fall Guys

WildBrain has partnered with Devolver Digital to represent global gaming phenomenon Fall Guys in Asia. Under the new partnership, WildBrain CPLG will now handle consumer products rights across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Thailand, Vietnam, Malaysia, Singapore, Indonesia, Philippines, Brunei, Cambodia, Laos and Myanmar.

Expanding Fall Guys' merchandise 

WildBrain CPLG will seek to expand Fall Guys’ merchandise offering into new categories, including apparel, accessories, homewares, stationery and collectibles, to grow awareness of the brand through a creative consumer products programme. The partnership was secured by WildBrain CPLG’s Singapore team, led by Ben Peace, VP APAC.

Peace said: “Gaming brands are hot property, and Fall Guys has quickly become a fan favourite, capturing the imaginations of millions around the world. As the game’s popularity continues to surge, we’re seeing a rapidly growing appetite for merchandise, and we’re responding with an ambitious licensing programme to offer fans new ways to celebrate the game. Fall Guys is the perfect addition to our expanding portfolio of popular entertainment properties, and we look forward to leveraging our expertise to build a creative portfolio that engages fans across APAC.”  

Source: www.wildbrain.com