Wildbrains's Strawberry Shortcake launches new collaborations
As part of the year-long 45th anniversary celebrations of one of the world’s most beloved characters, Strawberry Shortcake, WildBrain and its premier partners announce the next wave of bespoke collaborations across fashion and accessories launching this spring.
Exciting partnerships
Building on a host of exciting partnerships with makers, bakers and creators to mark this milestone year, the new collections are a testament to Strawberry Shortcake’s enduring influence, with each partner bringing their own unique touch to celebrate more than four decades of iconic storytelling.
Melissa Goodrich, Director, Franchise Strategy at WildBrain, said: “Strawberry Shortcake is a household name synonymous with inspiring optimism and sparking creativity and adventure. As we continue to commemorate her 45th anniversary, our latest partners—including fan-favorite lifestyle brands across pop culture and fashion—are bringing the spirit of our sweet little bonneted Strawberry to life in inspirational ways. With a range of exciting new products, from festival fashion looks and scented backpacks to pajamas and limited-edition earrings, ‘Berry Besties’ of all ages can celebrate their love for Strawberry Shortcake around the globe.”
The collaborations include:
- Strawberry Shortcake x Cakeworthy
- Strawberry Shortcake x Dolls Kill
- Strawberry Shortcake x Erstwilder
- Strawberry Shortcake x Loungefly
- Strawberry Shortcake x Sweet Peas
- Strawberry Shortcake x The Loyal Subjects
To learn more about the collaborations, you can find additional information in the source description.
Source: www.wildbrain.com