Wish list hits 2023: Hot Wheels and Lego

According to a Euromonitor expert, Barbie, Hot Wheels and Lego will occupy the top ranks on Christmas wish lists in the 2023 Christmas season.

“Classics like Barbie, Transformers, Hot Wheel are still on top of the parents, children’s and kidults – young adults – wish lists. However, global sales of action movie figures are projected to decline 2% in 2023. Dolls and model vehicles are forecasted to buck the downward trend with flat sales for dolls and 1% growth for model vehicles. This demand is also driven by the movies like Barbie and Fast X as toy manufacturers morph into entertainment companies and push out digital content to drive additional revenues like movies.”, commented Euromonitor’s head of toys and games, Loo Wee Teck.

Focus on sustainability

Wooden toys or toys made from other natural raw materials are also expected to be in high demand this year, as families, Generation Z and millennials are paying more attention to sustainability.

China still number 1, but Indian toy market is growing

Trade experts also report that China remains the most important toy manufacturer on the market. Three quarters of all toys worldwide are manufactured in China. However, the toy industry in India is gaining importance due to the government-supported "Make in India" campaign. India's toy exports increased by 60% from USD 203.46 million in 2018-19 to USD 325.72 million in 2022-23, based on data from the Indian Ministry of Commerce and Industry.

Source: www.londonlovesbusiness.com