WonderFold moves into Europe: Head office in Nuremberg recruits new staff
WonderFold is the market leader for high-quality "stroller wagons" in the USA. These are multi-seater strollers and pushchairs. The US manufacturer currently sells in 10 countries, including Canada, Great Britain, France, Spain, Latin America, Australia, New Zealand, Korea, Japan and Malaysia. The stylish, foldable strollers are now also available in Germany and Europe. WonderFold Managing Director Christian Alsbaek has now set up his team. The European headquarters and showroom have been located at Äußere Sulzbacher Straße 16 in Nuremberg since March 1 of this year.
Introducing the WonderFold team
"We are delighted to have gained Christian Alsbaek, an experienced industry expert and father of four who knows the needs of multiple parents only too well, as Managing Director EMEA," says Sabrina Ng, CEO of WonderFold US.
Inna Lupp, a marketing manager who previously worked in similar positions at Silverlit and Simba, has been on board since March. As a mother of twins, she knows the challenges of multiple birth families from her own experience. Together with the communications agency blattertPR, which specializes in family & lifestyle, she will gradually build up WonderFold's brand awareness in the DACH region. Inna Lupp is responsible for all content marketing matters, social media, online and offline activities and is an important link between Germany and the USA.
Pawel Koltuniak acts as International Sales Manager for WonderFold EMEA. He has already worked successfully with Christian Alsbæk at Rollplay and Epoch Traumwiesen. Koltuniak will be responsible for customers in the Middle East, Africa and Eastern European countries.
Further employees wanted
WonderFold is looking for additional employees in the areas of administration, logistics and after-sales service. In order to ensure smooth logistics and short distances to retailers, there will be a warehouse in Germany in the future. Alsbæk relies on dropshipping to make it as easy as possible for retailers and end users to order their WonderFold trolleys. The prams will soon be available from Amazon, Baby Kochs, babymakt.de, Baby One, XXXLutz and other selected specialist retailers.
About WonderFold
California-based WonderFold was founded in 2019 by Sabrina Ng and her husband Kevin Xia and has since become the market leader for high-quality "strollers and prams".