World of Toys program at the Toy Fair: Premiere in New York, Re-Start in Hong Kong
The World of Toys program of Spielwarenmesse eG gives manufacturers easy access to international toy markets all year round. After the successful start in Tokyo in June, the foreign fair program is heading for New York and Hong Kong next. The format will be present in North America from September 30 to October 3 and in Asia from January 8 to 11, 2024.
Entering the world's largest market
Spielwarenmesse eG is celebrating a premiere with its joint stand at Toy Fair New York. For the first time, the Nuremberg fair organizer and marketing service provider is represented in the Big Apple and supports interested companies that want to make valuable contacts in this environment. The trade fair of the American association The Toy Association will no longer take place in February as before, but for the first time in the fall. With a total area of 200 m² and 17 exhibitors from 12 countries, the pavilion in the Jacob K. Javits Convention Center is already fully booked.
Asia-Pacific region with huge potential
Toy companies can still register for the Hong Kong Toys & Games Fair. From January 8 to 11, 2024, the World of Toys Pavilion will be back in the busy Concourse area in front of Hall 1 at the Hong Kong Convention and Exhibition Centre. Registration is open until September 15. The Asia-Pacific region is the second largest market for traditional toys and games and is in rapid growth. With over 1,000 exhibitors, the Hong Kong show is one of the most important industry events for this market.
Support with usual service
The World of Toys program offers participating companies an all-round carefree package with competent support from Spielwarenmesse eG. The service package includes a ready-made stand with basic equipment and ranges from initial planning to organization and marketing services to personal support on site - a personal contact is available at all times.