World premiere of UNO Car Party! for In-Car Gaming

Mattel, AirConsole and BMW Group announced that Mattel’s classic card game UNO will be revealed for in-car gaming in Cologne, Germany at gamescom 2024, the world’s largest, leading event for video games. The game will roll out via the AirConsole platform to over 500,000 BMW and MINI vehicles over-the-air on August 21st.

Increase digital experiences

“We continue to increase the value of the overall digital experience for our customers,” said Stephan Durach, Senior Vice President of the BMW Group Development Connected Company and Technical Operations. “Our partners AirConsole and Mattel are helping make in-car gaming into a new social experience, and I am thrilled to offer a family-favorite game like UNO for this exciting innovation.”

Playable connected game

Mattel, AirConsole and BMW Group have transformed UNO into a playable connected game in a brand-new environment: the car. Whether a family is at rest during a road trip or a group of friends stop to figure out their next move, stationary drivers can use AirConsole’s unique game controller system to connect any passenger to the game using their personal devices. Up to four players can experience the game that brings people together through its simple, universal gameplay that transcends languages and cultures. Vehicles must be in park to enable gameplay.

Source: www.corporate.mattel.com