Toy market news

Wow! Stuff named master toy partner for ‘Odo’

Wow! Stuff inked a deal with Bulldog Licensing to serve as the global master toy partner for the new preschool series, Odo.

The series about a camp of colorful animals led by the titular owl focuses on teaching kids self-efficacy and to believe in themselves while combating the rise in childhood anxiety and depression levels.

Under the deal, Wow! Stuff will produce an extensive range of toys, including action figures and accessories, playsets, plush, dolls, track sets, construction toys, and bath toys.

Odo was created by Sixteen South Originals and co-produced with Letko. The series currently airs daily on Milkshake in the UK and will soon come to the U.S. on HBO Max. The series has already been sold in nearly 130 countries.