Wyncor: new toy company launches
A new global toy company enters the market: Wyncor. The company has set itself the task of developing and offering innovative and creative toys for its own intellectual property rights and premium brands. The company's Chief Operating Officer is former Mattel executive Helena Perheentupa.
Innovative products
As part of her new role at Wyncor, Perheentupa will lead the company's overall operations. Wyncor will offer a range of innovative products, including patented toys such as Miraball and SwopPop (patent pending) and other unique products such as ReClay, Mon Ami and Oozy Squeezy, and will manufacture licensed and unlicensed product lines. The company will donate a percentage of global toy sales to Gustave Roussy, the leading comprehensive cancer center in Europe, for cancer research.
In addition, Wyncor has acquired the global rights from major companies such as Paramount, Hasbro, ZAG and Emoji Company to launch new products in spring 2024.
Source: www.anbmedia.com