Toy market news

Year on year growth for Clementoni despite the challenges of 2020


Clementoni is celebrating a year of significant growth over the course of 2020, an achievement it has come by despite the uncertainty surrounding the world’s coronavirus crisis that set the tone of the past 12 months.

Putting its success down to the ‘dramatic rise in sales in puzzles’ as well as some new ‘exciting innovation across the Baby Clementoni range’, the Italian brand predicted it would see in excess of 25 per cent growth by the end of the year.

Clementoni has built a solid presence across three main categories - Infant, Science/Construction and Adult Puzzles - which is translating into strong performance, for puzzles in particular. There has been heavy investment into product development and licenses such as Peppa Pig, Harry Potter, Disney and Science Museum, with hero product being the Peppa Pig Clemmy Bus from the Baby Clementoni Soft Clemmy range, the Harry Potter and Disney Panorama Puzzles and the Science Museum Construction range.

As well as supporting new and key lines with additional TV spend and consumer marketing, the company has underlined its commitment to retail, while its strategic partnerships with core retailers has seen strong support during the Pandemic.

Starting this month, Clementoni will be introducing new product launches with licenses such as Pink Fong’s Baby Shark.

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