YuMe Toys expands its global presence

Over the last two years, YuMe has expanded its EMEA presence through a successful direct-to-retail strategy and extended distribution networks. Key partnerships, market growth and year-round showrooms in London, Los Angeles and Hong Kong have consolidated the company's position in licensed collectibles.

YuMe's portfolio includes top IPs from Disney, Marvel, Netflix, Sanrio and anime franchises. 

Key collectibles for 2025 include:

• Stranger Things 
• Squid Game
• Hello Kitty & Friends and a strong focus on anime. 

Outstanding ranges include:

• Harry Potter
• Spy Family
• Disney favorites Lotso, Stitch and The Nightmare Before Christmas. 

YuMe's in-house creative team ensures that the products remain true to their IPs and appeal to collectors of all ages.

Next quarter, YuMe will exhibit at Feria Juguete in Madrid, followed by LA Spring Previews, Toys Milano in Italy, Toymaster and Las Vegas Licensing Expo in May.

“Our strategy has focused on growth and trade show presence across Europe and beyond, and it’s paying off,” said Daniel Petcu, EMEA Sales director. “Our exceptional sales team—supported by local teams in Germany, Benelux, France, Iberia and Italy, plus showrooms in London, Milan and Paris—continues to drive our vision forward.”

Source: toyworldmag.co.uk/yume-toys-gears-up-for-growth-in-2025/