Toy market news

ZAG inks more than 30 ‘Miraculous’ deals in Mexico

Hawk Moth can’t stop the power of Miraculous Ladybug and Cat Noir in Mexico

Just six months after opening its first office in Mexico, ZAG has inked deals with more than 30 new licensees, retailers, and promotional partners for Miraculous - Tales of Ladybug & Cat Noir.

New partners in Mexico include Yuyin Fotorama, Novelties Best Trading, Cool Things, Área Creativa, Helados Willy, Union Kids, Avante Textiles, E Fashion, Fantasy Ruz, 4E, Flying Wheel, Andromeda, Granmark, and Siglo XX1. Additionally, Miraculous branded merchandise will be featured at the Emoción Deportiva marathon race in Mexico City,

The Miraculous toy collection from ZAG Lab and Playmates Toys is distributed by Bandai Mexico in the region and continues to perform well. ZAG says that the line is currently experiencing a 130% increase in sales over last year and that new products will debut throughout Mexico this fall.