Toy market news

Zapf details roll-out of plastic free packaging

By toyworldmag.co.uk

Zapf Creation has announced a commitment to produce plastic free packaging in answer to growing demand from parents and children for more sustainable options in the toy market.

Waving goodbye to traditional transparent window boxes, Zapf Creation will instead usher in eye-catching closed box designs that clearly show the dolls, improving visibility of products and increasing the brand presence on shelves. Within the boxes, cable ties and plastic bags will be swapped for paper packaging alternatives to ensure products are still secure throughout transport, storage and purchase.

Removing the plastic packaging means the unboxing experience is also improved for children (and parents), making it easier and more exciting to open up their new purchases. Similarly, the new packaging means that any returns are also easier, with products simply replaced into boxes.

Initially rolling out across 2021 with all new product, this new standard in doll and accessory packaging will then be seen across the entire Zapf Creation portfolio, with the ultimate aim of having the entire range plastic free by autumn 2022.

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