Toy market news

Zapf slashes single-use plastic production by 65 tonnes in one year

Zapf committed to plastic free packaging in 2021 and has since stopped using cable ties, viewing windows, plastic bags and blister packs in its new packaging

In the first year of its commitment to plastic free packagaing, Zapf Creation has cut production of single-use plastic by over 65 tonnes – the equivalent weight of ten African elephants.

The manufacturer behind Baby Annabell and Baby born, two leading nurturing doll brands, committed to plastic free packaging in January 2021. It has since banned single-use plastics including cable ties, viewing windows, plastic bags and blister packs from all of its new packaging.

The new packaging makes unboxing easier and more fun for children and parents, with fewer fiddly ties and no need for scissors, plus it can be disposed of alongside household recycling to be repurposed again and again.

Zapf’s plastic-free packaging is easily identifiable by the sunflower logo which can be found on the front of the manufacturer’s boxes and is being made even more prominent for Zapf brands’ on-shelf presence this year.

Zapf Creation remains on target with its commitment to have all products in plastic free packaging by the end of 2022, across not only the UK, but the whole of Europe.