Zigazoo and iHeartMedia launch commercial partnership
Zigazoo Kids has announced a strategic collaboration with iHeartMedia, America’s leading audio company. Under the new agreement, the two industry leaders will explore synergistic opportunities between iHeartMedia’s extensive portfolio of music and podcasting and Zigazoo’s content from the biggest stars of the next generation.
Expansive national campaign
Additionally, iHeartMedia will launch an expansive national campaign across its multiplatform audio network, spanning broadcast radio, podcasts, digital, social, and live events to bring further awareness and propel Zigazoo’s social networks to the next level. This multi-million-dollar marketing investment in Zigazoo solidifies iHeartMedia’s commitment to the platform’s growth and innovation.
Family-friendly digital content
Zigazoo has evolved into an unparalleled source of family-friendly digital content as demand is at an all-time high, with proud investors including the NBA, Jimmy Kimmel, Serena Williams, and the D’Amelio Sisters. This partnership was a natural fit as Zigazoo has already begun tuning into the world of music with a symphony of guest stars appearing on the platform, including Dave Matthews, Ludacris, and Jojo Siwa.
“Welcoming iHeartMedia as a strategic investor and partner marks an inspiring new chapter for Zigazoo,” said Zak Ringelstein, CEO and Founder of Zigazoo. “We understand how the power of music brings families together, and we are excited to lead the next generation on that road of discovery.”
“Our values at iHeartMedia include innovation and curiosity, and Zigazoo has created a hub where those values take precedence around the globe,” said Joe Robinson, President of Corporate Development and Ventures at iHeartMedia. “Our goal is to continue to create deep and engaging relationships with audiences through audio and human companionship, and this partnership will allow us to tap into where the human experience starts.”
Reshaping the future of entertainment
This strategic agreement will combine the strengths of both industry leaders, iHeartMedia and Zigazoo, to reshape the future of entertainment, setting a new standard where innovation and safety for younger social network users remain in the foreground.
Source: www.iheartmedia.com