Toys that conquer not only children’s hearts! Our cross-generational "Brands for Fans" trend includes the old T-shirt featuring Mickey Mouse, Snoopy, My Little Pony or He Man that we simply cannot part ways with. And Benjamin the Elephant still sits on the bedroom windowsill as a plush toy, as does the Harry Potter magic wand that occupies a special spot on the shelf.

Be it from movies, comic strips or video games. The business of licensing well-known characters is currently booming. This often results in exciting collaborations between franchises and toy makers that lead to innovative games that help players to learn even more about their favourite superheroes.

"Brands for Fans" also allows you to rediscover old traditional toys from the past. Be it from the 80s or even before, new editions bring back nostalgic memories for grown-ups while children are given the possibility to re-discover old-time favourites for a blast from the past.

Who wouldn’t want to fly across the galaxy on the U.S.S. Enterprise NCC-1701? PLAYMOBIL is making this possible on the 55th anniversary of the television premiere of Star Trek. PLAYMOBIL’s largest product of all time is one metre long and comes with the original crew and authentic equipment. Light and sound effects inspire the recreation of scenes from the television series. There is also the Augmented Reality app, PLAYMOBIL AR: Star Trek Enterprise. Designed as a Point & Click Adventure, app users can explore virtual spaces on Enterprise for themselves or discover totally new, unknown worlds, learning more about them as they play along. Everything that makes the hearts of fans both big and small skip a beat.

Is my superhero an Avenger? Can my hero fly? An absolute must – not only for kids, but also for all cinema aficionados: Guess in 10: Marvel Edition Card Game by Skillmatics (Grasper Global) is next level guessing and trivia. A total of 58 cards with more than 350 Marvel fun facts entice players to play a quick guessing game. The first one to guess seven cards right wins. This makes it perfect for travelling or to pass the time on a rainy day. And in passing, communication skills are improved. Guess in 10 encourages players to ask relevant questions based on small clues.

Those who after even three Jurassic World movies still don’t have enough of Baby Blue, the Velociraptor and faithful friend of Owen Grady, may now invite it into their living-room. Jurassic World Real FX Baby Blue is a hyper realistic, animatronic dinosaur glove puppet from China Industries Ltd t/a Wow Stuff. It is designed to look real, feel real and even sound real with its more than 20 original sound bites as also heard in the movie. It doesn’t get more realistic than this, thanks to the life-like movements in authentic size. To bring the dinosaur to life, simply pop on the glove using the Velcro straps.