Daniel Pflieger setzt Gamification ein, um spannende Markenerlebnisse zu schaffen.
With a focus on a often overlooked target group, Carol Rapp and Robin de Cleur show the potential that lies in game-loving adults.
Dennis Book explains how Thalia uses creative shop concepts and an omnichannel strategy to transform shopping into a special leisure experience.
Ömer Atiker talks about artificial intelligence with exciting insights, interesting facts and humorous anecdotes.
Christian Ulrich and Max Rangel in a fireside chat about career paths, creative playing ideas and personal favourites.
Sabine Hübner shows how digital and analogue encounters strengthen brand value in retail and create unique experiences.
AI, Chat GPT and Co-Pilot are revolutionising the toy industry. Reyne Rice shows you how these technologies are driving product development.
Experience the highlights of Spielwarenmesse 2025 in the aftermovie - 5 days full of trends, talks & inspiration! Watch now!
Practical recipes for success for the toy trade: The presentations of the Toy Business Forum at Spielwarenmesse 2025 - now available online!
Innovations, highlights & exciting interviews direct from Nuremberg - trends & impulses for the toy industry!
Everything at a glance: Here you can find all the presentations of the Toy Business Forum 2024 organized by topic.
From the idea to the product. Toy specialist Markus Utomo uses practical examples to show you the potential of AI in the design process.
