Retail is dead, long live retail!
Toy Business Forum presentation from the Spielwarenmesse 2025
With innovative shop concepts and a consistent omnichannel strategy, Thalia has taken on a leading role in German retail in recent years. In his presentation, Dennis Book shows how uniqueness, personality and locality have led to a new leisure experience.
About the speaker Dennis Book
Dennis Book has been Sales Director and Managing Director of the sales partners at Thalia Bücher GmbH since 2015 and is responsible for a large part of over-the-counter sales in Germany as well as some sales-related central departments such as internal sales, visual merchandising and store planning.
