From the idea to the product: how AI is changing game and toy design
Highlight presentation from the Toy Business Forum at Spielwarenmesse 2024
Whether presentations on current trends, sustainability or artificial intelligence, the Toy Business Forum at Spielwarenmesse 2024 once again brought together renowned speakers and inquisitive minds. At the end of the WebcastWednesday series, Markus Utomo provides an exciting insight into AI in toy design.
About the presentation
What opportunities does AI-driven game and product development bring? Find out first-hand how artificial intelligence not only plays a decisive role in generating ideas, but also in the creation of graphics, game rules and final products. In his presentation, toy specialist Markus Utomo will provide numerous practical examples and lessons learned from his work with this multifaceted technology.
About the speaker Markus Utomo
Markus Utomo has been a renowned specialist in the toy industry as a design service provider for more than 12 years. In 2016, he was awarded the title of "Cultural and Creative Pilot" by the German government as one of the most creative start-ups in Germany. He has also founded his own companies and brands and therefore has additional, extensive experience in product launches and marketing.
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