Inspiration, networking and toy expertise are key components of the Spielwarenmesse. Above all, the Toy Business Forum 2024 will focus on sharing valuable industry knowledge. Renowned speakers will provide in-depth insights into current trends, artificial intelligence, sustainability and kidults. Did you miss a presentation at the Spielwarenmesse or would you like to explore a specific topic in more detail? Take advantage of WebcastWednesday, where selected presentations from Spielwarenmesse 2024 will be highlighted for you every Wednesday.

About the presentation

Toan will provide an introduction to the new pop culture of a new generation. He will explain why he prefers to speak of style groups rather than target groups. And he will address why nerd culture is already five times bigger than football and where its historical origins lie. What are the psychological drivers behind successes such as Barbie and Super Mario? And why does every celeb want to be either a gaming or anime figure these days?

About the speaker

Toan Nguyen is the founder of Jung von Matt NERD – Europe’s first marketing agency specialising in gaming, anime, sci-fi, and superhero and fandom culture and the newest partner in the JvM Group. He has received awards from CAPITAL and TextilWirtschaft magazines, W&V and HORIZONT.