The WebcastWednesday gives you an ideal insight into the top presentations of the Toy Business Forum at Spielwarenmesse 2024. Immerse yourself in the results of the international Kidults study together with Philippe Guinaudeau.

About the presentation

Join analysis expert Philippe Guinaudeau, founder of The BrandTrends Group (formerly Kidz Global), on an exciting journey of discovery on the subject of kidults. Find out who exactly is behind the target group, what motivates them, what their wishes are and why they have the power to reshape the toy universe.

About the speaker Philippe Guinaudeau

Philippe is a Senior Consultant with more than 31 years of marketing and analysis experience, analyzing the retail landscape, the competition, the consumer behavior, and the brand line architecture; and assisting his clients in planning strategies to achieve the best results on their product segments.