In the past two months, WebcastWednesday has focused on selected highlights of the Toy Business Forum. You can find an overview of all presentations at Spielwarenmesse 2024 here, conveniently sorted by topic:

Trends

What's in store for the toy industry in the future? Find out more about the latest technologies, retail trends and developments in the field of social media in these presentations

Benjamin Brüser: Trends in retailing 2025: who is buying what, where and how?

Sandra Franzke: Social media trend watch 2024 – where is the reach in 2024?

Reyne Rice: Emerging trends and technologies for 2024 and beyond

Kidults

Playing adults are one of the most important target groups in the toy business. Find out who these kidults are and what they are like because Life's a Playground.

Christian Braun: What makes a toy a collectible and how do you keep it that way

Axel Dammler: Hunters & collectors, big kids & nerds

Marc Fleer: Kidults in retail

Philippe Guinaudeau: Life´s a Playground: Presentation of the international results of the Kidults study

Toan Nguyen: Kidults – endearing nostalgics or high-culture avant-gardists?

Reyne Rice: Life’s a Playground – Toys for Kidsters, Kidults & Co.

Onlinemarketing

Social media, influencer marketing and more. Gain valuable knowledge on how to improve your online performance in the toy industry.

Prof. Dr. Ralph Blum: Deciphering texts, understanding the customer journey: AI analysis of social media posts using the example of the creative brand FIMO

Philipp Hagl: Influencer marketing in the toy sector – success factors for retailers

Beatrice Köhler: A quick overview of the Google Business Profile

Bastian Müller: Modern distribution marketing – how manufacturers can successfully support their trade partners

The future: Retail and AI

How will retail change in the future and where is the potential for growth? How can you successfully integrate artificial intelligence? These presentations will answer your questions.

Benjamin Brüser: Technology and customers in retail: brick-and-mortar, online and virtual stores – which digital tools make sense where?

Patrick Klingberg: Improve marketing efficiency through daily use of AI

Christian Krömer: The use of AI in retail – our in-house experience

Marilyn Repp: AI in retail – who is doing what?

Tanya Sarakinis: Key growth opportunities for toy retailers

Nick Sohnemann: Highway to hell or future – looking to the future of the toy trade

Markus Utomo: From the idea to the product: how AI is changing game and toy design

Sustainability

More than just a trend - sustainability in the toy industry. What challenges and opportunities does it create? Learn from those who are already living sustainability.

Oliver Friedrichs: Toys and product compliance – a particular challenge

Sharon Keilthy: Sustainability is about to go mainstream in toys – are you ready?

Christine Mengelée: Achieving success as a retailer with "active sustainability"

Daniel Römhild: Sustainability: practical applications for bioplastics and PCR regranulates in the toy sector